If are you a coach, trainer, teacher, speaker, author or anyone who earns a living by teaching people how to become “stronger versions of themselves”, then this story might sound familiar to you.
About six years ago I moved from New York to Florida.
My first job in Florida was as a personal trainer in a “big box” gym.
After about 6 months I decided to quit the corporate job and start my own business. The problem was that I had ZERO business or marketing skills…. I just “winged-it”.
At first I struggled. I had no clients, no money and could hardly put food on the table for my growing family of six!
Out of desperation, and a lack of funds, I decided to build a website and dedicate all of my free time to getting this new website to rank at the top in Google for the term, “Personal Trainer St. Petersburg Florida.”
Back then there was very little competition for local searches on the internet. So within a few short weeks my website was raking high and my phone began ringing off the hook with people who wanted to hire me as their trainer!
It was like magic! — With a few clicks of a mouse I went from broke and desperate, to having more clients than I could handle.
Then it dawned on me…